For shoppers comparing OLED TV deals this Black Friday, I’d start with the LG C5 as the best overall balance of screen sizes and everyday features, then compare the premium LG G5 and Samsung S95F if higher-end performance is your priority. The Samsung S85F is another option to watch if you want a smaller 55-inch OLED without stepping up to a flagship line. The main tradeoffs are screen size, generation, gaming and picture features, and how much you value premium design over a simpler set. A lower-tier model may be a better fit than a flagship if your room or viewing habits do not call for its extras. Read on for the full comparison and advice on choosing among these 14 TVs.
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Key Takeaways
- The LG C5 is the most balanced starting point: it appears in both 55- and 65-inch versions, making it easier to match room size without changing model tier.
- Premium choices serve different priorities: the LG G5 is the upscale LG option, while Samsung’s S95F and S90H lines give buyers distinct alternatives within Samsung’s OLED range.
- Model year matters in this lineup: 2025 C5, S90F, and S95F models sit alongside 2026 C6, S90H, and B6 options, so buyers should compare exact model names rather than assume newer always means better value.
- Smaller-screen shoppers have real alternatives: the 48-inch Sony A90K, LG C6, and 55-inch Samsung S85F address different space and feature needs; the Sony is an older model, so check its specifications and availability carefully.
- Bundles and near-duplicate listings need extra scrutiny: the LG C5 bundle and standard C5 listings may differ in included accessories or seller terms, so verify the contents instead of treating them as separate TV generations.
| Samsung 55-Inch OLED S85F Series Vision AI Smart TV | ![]() | Best 55-Inch Samsung Value Pick | Screen size: 55 inches | Display and resolution: OLED, 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) | ![]() | Best Overall for Gaming and Big-Screen Viewing | Screen size: 65 inches | Display and resolution: OLED evo, 4K UHD | Processor: Alpha 9 AI Gen8 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch S90H Series OLED 4K Smart TV (2026) | ![]() | Best for Bright Rooms and High-Refresh PC Gaming | Screen size: 65 inches | Display and resolution: OLED, 4K | Maximum brightness: Up to 2,000 nits | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV | ![]() | Best Compact OLED | Screen size: 48 inches | Display and resolution: OLED, 4K | Picture processing: Cognitive Processor XR and XR OLED Contrast Pro | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV | ![]() | Best 55-Inch Pick for Dolby Vision and Voice Control | Screen size: 55 inches | Display and resolution: OLED, 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo G5 Series 4K Smart TV with Dolby Atmos & AI Upscaling | ![]() | Best Premium Wall-Mount Pick | Screen size: 65 inches | Resolution: 4K | HDR: HDR10, Dolby Vision | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) | ![]() | Best for Bright Rooms and PC Gaming | Screen size: 55 inches | Model year: 2026 | Display and resolution: OLED, 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision | ![]() | Best 55-Inch Gaming Balance | Screen size: 55 inches | Resolution: 4K | Processor: Alpha 11 AI Processor Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG OLED65C5PUA 65″ C5 OLED evo 4K UHD Smart TV with WebOS 2025 Bundle | ![]() | Best Bundle-Oriented 65-Inch Pick | Screen size: 65 inches | Resolution: 4K UHD | HDR formats: HDR10, Dolby Vision, Hybrid Log Gamma | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65‑Inch OLED S90F 4K Smart TV (2025) with NQ4 AI Gen3 Processor, Pro HDR+, Motion Xcelerator 144Hz, Alexa Built‑in | ![]() | Best 65-Inch High-Refresh Samsung | Screen size: 65 inches | Resolution: 4K (3840 x 2160) | Model year: 2025 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 48-Inch OLED evo AI 4K C6 Series Smart TV (2026) | ![]() | Best Compact Gaming Pick | Screen size: 48 inches | Display and resolution: OLED, 4K | Refresh rate: 120Hz; up to 165Hz gaming | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED AI 4K B6 Series Smart TV (2026) | ![]() | Best Value for Big-Screen OLED | Screen size: 65 inches | Resolution: 4K (3840 x 2160) | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote | ![]() | Best for High-Refresh Console and PC Gaming | Screen size: 65 inches | Resolution: 4K | Processor: A9 AI Processor Gen7 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class OLED S95F 4K Smart TV (2025 Model) | ![]() | Best for Bright Rooms | Screen size: 55 inches | Resolution: 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen size | Refresh rate | Processor | Audio |
|---|---|---|---|---|
| Samsung 55-Inch OLED S85F Seri | 55 inches | 120 Hz | NQ4 AI Gen2 | 5.1 channels, 20 watts total, Dolby Atmos |
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | Up to 144 Hz; native 120 Hz | Alpha 9 AI Gen8 | — |
| Samsung 65-Inch S90H Series OL | 65 inches | 120 Hz native; up to 165 Hz for PC gaming | NQ4 AI Gen3 | 2.1 channels, 40 watts, Dolby Atmos |
| Sony 48-Inch A90K BRAVIA XR 4K | 48 inches | — | — | Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer |
| LG 55-Inch Class OLED evo AI S | 55 inches | 120 Hz | — | 2.2 channels, Dolby Atmos, AI Sound Pro, WOW Orchestra |
| LG 65-Inch Class OLED evo G5 S | 65 inches | Up to 120Hz | Alpha 11 AI Processor Gen2 | — |
| Samsung 55-Inch Class S90H Ser | 55 inches | Up to 165Hz; 4K 165Hz for supported PC-connected games | NQ4 AI Gen3, 128 neural networks | — |
| LG 55-Inch Class OLED evo AI 4 | 55 inches | 120Hz native, up to 165Hz with VRR | Alpha 11 AI Processor Gen3 | Dolby Atmos |
| LG OLED65C5PUA 65" C5 OLED evo | 65 inches | 120Hz | α9 AI Processor Gen8 | 2.2 channels, Dolby Atmos |
| Samsung 65‑Inch OLED S90F 4K S | 65 inches | 144Hz | NQ4 AI Gen3 | 2.1-channel, 40W, Dolby Atmos |
| LG 48-Inch OLED evo AI 4K C6 S | 48 inches | 120Hz; up to 165Hz gaming | α11 AI Processor 4K Gen3 | — |
| LG 65-Inch OLED AI 4K B6 Serie | 65 inches | 120Hz | a8 AI Processor 4K Gen3 | Dolby Atmos; optical audio |
| LG 65-Inch Class OLED evo C4 S | 65 inches | 144Hz | A9 AI Processor Gen7 | — |
| Samsung 55-Inch Class OLED S95 | 55 inches | 164Hz | NQ4 AI Gen3 | — |
More Details on Our Top Picks
Samsung 55-Inch OLED S85F Series Vision AI Smart TV
For Black Friday shoppers who want a mid-size OLED without prioritizing the highest gaming refresh rate, I’d put the Samsung 55-inch S85F on the shortlist. Its 4K OLED panel produces deep blacks, while Pantone-validated color and the NQ4 AI Gen2 processor are intended to keep streaming and older content looking polished. Compared with the LG 55-inch C5, the S85F offers a lower 120 Hz ceiling and lacks the LG’s listed Dolby Vision support, so movie-format preference and gaming ambitions may point toward LG instead. Samsung counters with Object Tracking Sound Lite, Dolby Atmos, and an understated contour design. Upscaling depends on the source, and its 20-watt speakers may not replace a separate sound system for listeners seeking fuller sound.
Pros:- OLED panel delivers deep blacks and vivid color.
- NQ4 AI Gen2 processing can improve the appearance of lower-resolution sources.
- Object Tracking Sound Lite and Dolby Atmos add spatial effects without requiring a separate speaker system.
- 120 Hz refresh rate suits current console gaming and fast-moving sports.
Cons:- AI upscaling results vary with the quality of the original video.
- 20-watt total speaker output may feel limited in a large room.
- HDR support is listed as HDR10+, not Dolby Vision.
Best for: Viewers seeking a 55-inch OLED for streaming, films, and console gaming at up to 120 Hz, especially those who prefer Samsung’s Tizen platform.
Not ideal for: Gamers chasing refresh rates above 120 Hz or film fans who specifically want Dolby Vision support.
- Screen size:55 inches
- Display and resolution:OLED, 4K
- Refresh rate:120 Hz
- HDR format:HDR10+
- Processor:NQ4 AI Gen2
- Motion enhancement:Motion Xcelerator 120Hz
- Audio:5.1 channels, 20 watts total, Dolby Atmos
- Smart platform:Tizen
Our verdict“Choose the S85F for a 55-inch Samsung OLED with useful built-in audio and 120 Hz performance, but compare it with the LG C5 if Dolby Vision or faster gaming matters more.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG 65-inch C5 is my most balanced pick here for buyers who want a large OLED that can handle films, streaming, and demanding games. Its OLED evo panel and Brightness Booster are designed to give highlights more presence while retaining the deep blacks associated with OLED. The combination of four HDMI 2.1 ports, VRR, G-Sync, FreeSync Premium, and refresh rates up to 144 Hz gives gaming setups room to grow; the 55-inch Samsung S85F tops out at 120 Hz. For movies, LG also lists Dolby Vision, which the Samsung models in this group do not. The tradeoffs are its bigger footprint and likely costlier positioning than a smaller screen such as Sony’s 48-inch A90K. The provided details also don’t identify a built-in voice assistant.
Pros:- OLED evo panel with Brightness Booster pairs deep blacks with enhanced brightness.
- Up to 144 Hz refresh rate and 0.1 ms response time suit fast gaming.
- Four HDMI 2.1 ports support several current gaming devices.
- Dolby Vision and Dolby Atmos provide movie-focused format support.
Cons:- 65-inch size requires substantially more room than the 48-inch Sony A90K.
- Built-in voice assistant support is not specified in the supplied product details.
- Its advanced gaming feature set may be unnecessary for viewers who mainly watch broadcast TV or streaming.
Best for: Console and PC gamers who want a 65-inch OLED, multiple HDMI 2.1 connections, and support for variable refresh rate technologies.
Not ideal for: Buyers with limited wall or stand space, or shoppers who want a listed built-in voice assistant.
- Screen size:65 inches
- Display and resolution:OLED evo, 4K UHD
- Processor:Alpha 9 AI Gen8
- Refresh rate:Up to 144 Hz; native 120 Hz
- Response time:0.1 ms
- HDMI:4 HDMI 2.1 ports
- HDR and audio:Dolby Vision and Dolby Atmos
- Smart platform:webOS 25
Our verdict“Pick the C5 if you want a large, gaming-ready OLED with Dolby Vision; choose the Sony A90K instead if a compact screen matters more.”
Samsung 65-Inch S90H Series OLED 4K Smart TV (2026)
If glare and bright highlights are the main problems with your current screen, the Samsung S90H makes the most specialized case in this group. Its listed glare-free OLED panel and peak brightness of up to 2,000 nits target a brighter, more legible picture in challenging rooms, while the 165 Hz PC gaming mode goes beyond the LG C5’s listed 144 Hz maximum. G-SYNC and FreeSync Premium Pro add variable-refresh support for compatible gaming systems. That specification advantage is specifically for PC use: the set is listed as native 120 Hz, so console players shouldn’t mistake 165 Hz for a universal refresh rate. Compared with the C5, this Samsung uses HDR10+ rather than Dolby Vision. It is also a heavy 65-inch set, and its 141-watt listed power draw is a meaningful tradeoff for frequent viewing.
Pros:- Glare-free screen and listed peak brightness up to 2,000 nits target bright viewing spaces.
- 165 Hz PC gaming mode supports high-refresh PC setups.
- G-SYNC and FreeSync Premium Pro support variable refresh rate gaming.
- 40-watt Dolby Atmos-enabled 2.1-channel audio is specified.
Cons:- 165 Hz applies to PC gaming; the listed native refresh rate is 120 Hz.
- HDR support is HDR10+, rather than Dolby Vision as listed for the LG C5 and Sony A90K.
- The 45-pound weight with stand and 141-watt power consumption may matter for installation and ongoing use.
Best for: PC gamers and viewers with bright rooms who want a 65-inch OLED, glare reduction, and a high refresh rate for compatible PC gaming.
Not ideal for: Console-only gamers seeking a refresh rate above 120 Hz, or buyers who specifically require Dolby Vision.
- Screen size:65 inches
- Display and resolution:OLED, 4K
- Maximum brightness:Up to 2,000 nits
- Refresh rate:120 Hz native; up to 165 Hz for PC gaming
- Processor:NQ4 AI Gen3
- HDR format:HDR10+
- Audio:2.1 channels, 40 watts, Dolby Atmos
- Power consumption:141 watts
Our verdict“Choose the S90H for a bright room or high-refresh PC gaming, but the LG C5 is a better fit if Dolby Vision and broad gaming use matter more.”
Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV
The Sony 48-inch A90K is the clear choice for a smaller room, desk-side setup, or anyone who can’t comfortably fit the 55- and 65-inch alternatives. Its Cognitive Processor XR and XR OLED Contrast Pro are designed to keep contrast and color natural, while Acoustic Surface Audio+ uses the screen as part of the sound system. Google TV and Google Assistant bring familiar streaming and voice-control tools, and the set supports Dolby Vision as well as 4K/120, VRR, and ALLM. Compared with the larger LG C5, the A90K sacrifices screen size and does not list the same 144 Hz gaming ceiling. Its value is fit, not maximum gaming specification. Some included entertainment features depend on particular apps or services, so they should not drive the purchase.
Pros:- Compact 48-inch OLED size fits spaces where the 55-inch Samsung S85F may be too large.
- Dolby Vision and Sony’s XR picture processing support movie-focused viewing.
- 4K/120, VRR, and ALLM cover key HDMI 2.1 gaming features.
- Acoustic Surface Audio+ and a built-in subwoofer provide integrated sound features.
Cons:- Smaller screen is less suited to large rooms or viewers sitting far away.
- Listed gaming refresh rate reaches 120 Hz, below the LG C5’s up-to-144 Hz specification.
- Some entertainment extras depend on specific apps or services.
Best for: Apartment residents, bedroom viewers, and gamers who need a premium 48-inch OLED with HDMI 2.1 features and Google TV.
Not ideal for: Buyers outfitting a large viewing room or PC gamers seeking refresh rates above 120 Hz.
- Screen size:48 inches
- Display and resolution:OLED, 4K
- Picture processing:Cognitive Processor XR and XR OLED Contrast Pro
- HDR support:Dolby Vision; IMAX Enhanced
- Smart platform:Google TV with Google Assistant
- Gaming:HDMI 2.1, 4K/120, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer
- Standby power:Less than 0.5 watts
Our verdict“Choose the A90K when a 48-inch screen, Google TV, and Dolby Vision fit your room and priorities better than a larger, faster alternative.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV
This 55-inch LG C5 suits buyers who want a film-friendly format mix and smart voice controls in a size that is easier to place than the 65-inch C5. Dolby Vision, HDR10, and HLG provide broader listed HDR support than the Samsung S85F’s HDR10+, while 0.1 ms response time and FreeSync and G-SYNC support make this more than a movie screen. AI upscaling is intended to improve lower-resolution video, though no processor generation is specified in this listing. Compared with the 65-inch LG C5, this model gives up screen size and lists a 120 Hz refresh rate rather than up to 144 Hz. Its Dolby Atmos 2.2-channel audio and WOW Orchestra features add flexibility, but the 35.3-pound set and listed energy use are worth factoring into placement and daily use.
Pros:- Dolby Vision, HDR10, and HLG offer multiple HDR formats.
- 0.1 ms response time and FreeSync and G-SYNC support suit gaming.
- Built-in Alexa and multiple voice-assistance options simplify smart-TV control.
- Dolby Atmos, AI Sound Pro, and WOW Orchestra expand audio options.
Cons:- Listed refresh rate is 120 Hz, below the 65-inch LG C5’s up-to-144 Hz specification.
- At 35.3 pounds, it is heavier than some buyers may want for a wall-mount installation.
- Listed annual energy consumption is 246 kWh.
Best for: Movie viewers and mixed-use gamers who want a 55-inch OLED with Dolby Vision, built-in Alexa, and multiple voice-assistance options.
Not ideal for: Buyers needing a 65-inch screen, the LG C5’s listed up-to-144 Hz refresh rate, or a lightweight set for frequent repositioning.
- Screen size:55 inches
- Display and resolution:OLED, 4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Response time:0.1 ms
- Gaming features:AMD FreeSync and NVIDIA G-SYNC
- Audio:2.2 channels, Dolby Atmos, AI Sound Pro, WOW Orchestra
- Smart platform and control:webOS; app, remote, and voice control
Our verdict“Pick this 55-inch LG if Dolby Vision and voice control matter more than the larger screen and higher listed refresh rate of the 65-inch C5.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with Dolby Atmos & AI Upscaling
For a Black Friday OLED shortlist, I’d put the LG OLED evo G5 near the top for buyers who want a polished, wall-mounted centerpiece rather than the lowest-cost route to OLED. Its One Wall Design keeps the installation visually tidy, while Dolby Vision and the Alpha 11 AI Processor Gen2 are aimed at delivering rich contrast and improving lower-resolution sources on a 4K screen. Four HDMI 2.1 inputs and a stated 0.1ms response time also make it a strong fit for a multi-device gaming setup. Compared with the LG C6, the G5’s clearest distinction here is its wall-focused design; the C6 specifies a higher VRR ceiling. The tradeoff is a narrower size choice in this listing and a feature set that may be more than casual streamers need. I’d favor it when the wall-mount finish matters as much as the picture.
Pros:- One Wall Design supports a flush-looking wall installation
- Dolby Vision and OLED black levels suit contrast-rich films and shows
- Four HDMI 2.1 inputs accommodate multiple modern gaming devices
- 0.1ms response time and up to 120Hz refresh rate support responsive gameplay
Cons:- Only a 65-inch size is specified for this option
- Its advanced processing and gaming controls may take time to configure
- The wall-focused design is less useful to buyers who want a conventional stand setup
Best for: Buyers planning a clean, fixed wall installation who want a 65-inch OLED for movies, streaming, and console gaming.
Not ideal for: Shoppers prioritizing the widest refresh-rate options or a smaller screen; the C6 lists up to 165Hz VRR and this G5 listing is limited to 65 inches.
- Screen size:65 inches
- Resolution:4K
- HDR:HDR10, Dolby Vision
- Processor:Alpha 11 AI Processor Gen2
- Refresh rate:Up to 120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform and audio:webOS, Dolby Atmos
Our verdict“Choose the G5 if a refined wall-mounted 65-inch OLED is your Black Friday priority, but compare the C6 if higher VRR capability matters more.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H is the most targeted pick here for a 55-inch setup where screen reflections and high-frame-rate PC gaming are key concerns. Its Glare Free technology is designed to reduce distracting reflections, while the listed 165Hz ceiling, G-SYNC, and FreeSync Premium Pro give compatible PC players more headroom than the LG G5’s stated 120Hz refresh rate. The NQ4 AI Gen3 processor also handles upscaling, which can help older or lower-resolution sources look more at home on a 4K display. This is not an unconditional win for every buyer: 4K at 165Hz requires a supported PC and graphics card, and the listing’s 55-inch model gets OLED HDR+ while smaller versions do not. Unlike the Samsung S90F, which is a 65-inch 2025 option with 144Hz, this S90H trades screen size for a higher stated PC refresh ceiling and newer model year.
Pros:- Glare Free technology targets distracting screen reflections
- Up to 165Hz refresh rate for supported 4K PC gaming
- G-SYNC and FreeSync Premium Pro support a range of compatible gaming systems
- NQ4 AI Gen3 processing is designed to upscale content to 4K
Cons:- 4K 165Hz requires a compatible PC graphics card and supported game
- The 55-inch size may feel small for viewers seeking a larger room-filling screen
- Smaller S90H sizes use OLED HDR rather than OLED HDR+
Best for: PC gamers with a compatible high-end graphics card who want a 55-inch OLED and often watch in a room with reflections.
Not ideal for: Console-only players or buyers without a PC capable of 4K high-refresh gaming; they may not benefit from the 165Hz headline feature.
- Screen size:55 inches
- Model year:2026
- Display and resolution:OLED, 4K
- Processor:NQ4 AI Gen3, 128 neural networks
- Refresh rate:Up to 165Hz; 4K 165Hz for supported PC-connected games
- HDR:OLED HDR+, Auto HDR Remastering
- Gaming compatibility:NVIDIA G-SYNC, AMD FreeSync Premium Pro
Our verdict“Pick the S90H for reflection-conscious viewing and capable-PC gaming; skip it if you cannot use its high-refresh advantage.”
LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
I’d rank the LG C6 as the most balanced 55-inch choice for shoppers who want both movie-friendly formats and serious gaming connections. Dolby Vision and Dolby Atmos make it a natural fit for compatible films and shows, while four HDMI 2.1 inputs give owners room for a console, PC, and other devices without constant cable swapping. Its stated 120Hz native refresh rate rises to 165Hz with VRR, giving it more gaming headroom on paper than the LG G5, which lists up to 120Hz. The G5, by contrast, emphasizes a dedicated wall-mount design. The C6’s Alpha 11 AI Processor Gen3 and 0.1ms response time round out a strong all-purpose setup, but the advanced smart and gaming features may ask more of buyers during setup. I’d choose it over the Samsung S90H when Dolby Vision matters more than glare-reduction features.
Pros:- Dolby Vision and Dolby Atmos support compatible movie and TV content
- Four HDMI 2.1 inputs simplify connecting multiple gaming devices
- Up to 165Hz VRR offers extra refresh-rate headroom for supported gaming
- 0.1ms response time is suited to quick on-screen action
Cons:- Advanced smart and gaming settings may involve a more involved setup
- Full smart-platform use depends on internet access, and some services require subscriptions
- Does not list the G5’s One Wall Design or the S90H’s Glare Free technology
Best for: Viewers wanting a 55-inch OLED for Dolby Vision streaming and gaming across several HDMI 2.1 devices.
Not ideal for: Buyers who want a flush wall-mount look or a screen specifically equipped with glare-reduction technology.
- Screen size:55 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh rate:120Hz native, up to 165Hz with VRR
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Audio:Dolby Atmos
Our verdict“The C6 is my pick for a 55-inch OLED that balances Dolby Vision viewing with flexible, high-refresh gaming.”
LG OLED65C5PUA 65″ C5 OLED evo 4K UHD Smart TV with WebOS 2025 Bundle
The LG C5 bundle stands out for buyers who want a 65-inch OLED package that includes setup-related extras, not just the television. The listed bundle adds an extended protection plan, HDMI cables, a wall mount, a surge adapter, and a home theater guidebook, which may reduce the separate accessories a new owner needs to source. The TV itself pairs Dolby Vision and Dolby Atmos with a 120Hz panel and 0.1ms response time, making it a capable choice for mixed movie, sports, and gaming use. Compared with the newer LG C6, this 2025 C5 specifies a 65-inch screen and bundle contents, while the C6 lists up to 165Hz VRR and a newer processor generation. The tradeoffs are its 120Hz stated refresh rate and the practical burden of mounting a 47-pound set. I’d pick it when the included extras matter more than the latest listed gaming ceiling.
Pros:- Bundle includes a wall mount, HDMI cables, surge adapter, and guidebook
- Extended protection plan is included in the described package
- Dolby Vision and Dolby Atmos support compatible home-theater content
- 120Hz refresh rate and 0.1ms response time suit gaming and fast action
Cons:- Listed refresh rate is 120Hz, below the C6’s stated 165Hz VRR ceiling
- At 47 pounds, mounting may require a second person and careful support
- The 163.89-watt listed power consumption may matter to energy-conscious buyers
Best for: 65-inch OLED shoppers who want a wall mount, cables, surge adapter, and protection coverage included with the purchase.
Not ideal for: Buyers chasing the highest listed refresh rate or a simple, lightweight installation; the C6 specifies up to 165Hz VRR, and this set weighs 47 pounds.
- Screen size:65 inches
- Resolution:4K UHD
- HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
- Processor:α9 AI Processor Gen8
- Refresh rate:120Hz
- Response time:0.1 milliseconds
- Audio:2.2 channels, Dolby Atmos
- Bundle contents:Extended protection plan, HDMI cables, wall mount, surge adapter, home theater guidebook
Our verdict“Choose this C5 bundle if the included installation accessories and protection coverage are more useful to you than the C6’s higher listed VRR ceiling.”
Samsung 65‑Inch OLED S90F 4K Smart TV (2025) with NQ4 AI Gen3 Processor, Pro HDR+, Motion Xcelerator 144Hz, Alexa Built‑in
For a 65-inch Samsung OLED, the S90F makes a clear case for buyers who want more refresh-rate headroom than a standard 120Hz set. Its 144Hz Motion Xcelerator and VRR support are relevant to compatible gaming, while the NQ4 AI Gen3 processor is designed to upscale lower-resolution material for the 4K panel. Built-in Alexa adds voice control without requiring a separate assistant device. Against the LG C5 bundle, the S90F emphasizes 144Hz motion and Samsung’s HDR10+ format, while the C5 offers Dolby Vision and the described bundle accessories. The S90H is listed at up to 165Hz but is a 55-inch 2026 model, so the S90F is the larger-screen option here; its 144Hz ceiling still depends on suitable PC hardware. Buyers should also plan for a heavy set and account for its listed 149-watt power consumption.
Pros:- 65-inch OLED screen pairs large-screen viewing with deep blacks
- 144Hz refresh rate and VRR target smooth gameplay on compatible systems
- NQ4 AI Gen3 processor is designed to upscale content to 4K
- Built-in Alexa offers voice control without an additional assistant device
Cons:- 144Hz performance depends on a compatible PC graphics card and supported content
- HDR support is listed as HDR10+, rather than the Dolby Vision support on the LG C5 and C6
- At 49.6 pounds with 149 watts listed power consumption, installation and energy use need planning
Best for: Buyers seeking a 65-inch Samsung OLED for 4K streaming, voice control, and compatible high-refresh-rate gaming.
Not ideal for: Dolby Vision-focused movie viewers or buyers without a compatible PC who would not use refresh rates above 120Hz.
- Screen size:65 inches
- Resolution:4K (3840 x 2160)
- Model year:2025
- Processor:NQ4 AI Gen3
- Refresh rate:144Hz
- HDR format:HDR10+
- Audio:2.1-channel, 40W, Dolby Atmos
- Mounting pattern:300 x 200mm VESA
Our verdict“Choose the S90F for a 65-inch Samsung OLED with 144Hz gaming potential and Alexa, but favor the LG C5 if Dolby Vision or bundle accessories matter more.”
LG 48-Inch OLED evo AI 4K C6 Series Smart TV (2026)
For a Black Friday OLED shortlist where a 65-inch screen would overwhelm the room, this 48-inch C6 pairs a compact footprint with gaming hardware that goes beyond the standard 120Hz experience: compatible PC gaming can reach up to 165Hz, with VRR, G-Sync, FreeSync Premium, and a stated 0.1ms response time. Its α11 processor and Dolby Vision support also make movies and lower-resolution streams a strong part of the package, rather than an afterthought. Compared with the LG 65-inch B6, you give up screen size but get a more performance-focused processor and higher stated gaming ceiling. The tradeoffs are practical: 48 inches may feel small from a distant sofa, the listed native refresh rate is 120Hz, and the 36.8-pound set needs a secure mount. The included protection plan and HDMI cables add setup convenience, but do not change the screen-size fit.
Pros:- OLED pixels deliver deep blacks and vivid color for dark-room viewing.
- α11 AI Processor 4K Gen3 supports image processing and upscaling.
- VRR, G-Sync, FreeSync Premium, and up to 165Hz gaming support suit compatible gaming systems.
- Bundle includes a one-year Deco Essentials protection plan and two HDMI cables.
Cons:- The 48-inch screen may be undersized as a primary TV in a large room.
- Standard listed refresh rate is 120Hz; 165Hz applies to supported gaming use.
- At 36.8 pounds, mounting may call for a sturdy bracket and a second person.
Best for: PC and console gamers furnishing a desk-side setup, smaller living room, or bedroom who want OLED contrast and high-refresh gaming.
Not ideal for: Buyers building a main TV around long-distance group viewing, or anyone who wants a large screen without paying for a higher-end gaming feature set.
- Screen size:48 inches
- Display and resolution:OLED, 4K
- Refresh rate:120Hz; up to 165Hz gaming
- Processor:α11 AI Processor 4K Gen3
- HDR formats:HDR10, Dolby Vision, HLG
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR, 0.1ms response time
- Connections:4 HDMI ports, 2 USB ports
- Weight:36.8 pounds
Our verdict“Choose the C6 if compact placement and high-refresh gaming matter more than the larger viewing area offered by the LG 65-inch B6.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026)
The 65-inch B6 is the straightforward large-screen choice here: it gives movie nights and sports more room to breathe while retaining OLED black levels, Dolby Vision, and a 120Hz panel with VRR, G-Sync, and FreeSync Premium. That makes it a strong Black Friday target for buyers who want a full-size OLED without moving up to a more gaming-focused or processor-heavy model. Against the LG 65-inch OLED evo C4, the B6 offers newer listed AI assistance and webOS features, while the C4 advertises a 144Hz refresh rate and a Magic Remote. The B6’s a8 processor is not the α11 found in the compact C6, and its 120Hz ceiling is less appealing to PC gamers chasing higher refresh rates. OLED also needs sensible care around persistent static images, so it is a less natural fit for all-day fixed-display use.
Pros:- 65-inch OLED screen provides expansive viewing with deep blacks and vivid color.
- 120Hz refresh rate, VRR, G-Sync, and FreeSync Premium support smooth gaming.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode cater to movie viewing.
- webOS includes Google Gemini AI assistance, more than 400 free channels, and Gallery Plus.
Cons:- The a8 processor is a step below the α11 processor specified for the 48-inch C6.
- Its 120Hz refresh rate trails the 144Hz C4 and higher gaming ceilings listed for some alternatives.
- OLED panels can be susceptible to burn-in with prolonged display of static content.
Best for: Households seeking a 65-inch OLED for films, streaming, and console gaming, with smart-TV features and a 120Hz panel.
Not ideal for: PC gamers prioritizing refresh rates above 120Hz, or users who plan to leave static graphics on screen for long periods.
- Screen size:65 inches
- Resolution:4K (3840 x 2160)
- Display technology:OLED
- Refresh rate:120Hz
- Processor:a8 AI Processor 4K Gen3
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI:4 HDMI 2.1 ports
- Audio:Dolby Atmos; optical audio
Our verdict“Pick the B6 for a roomy 65-inch OLED with capable gaming and smart features, but favor the C4 or C6 if higher refresh rates lead your priorities.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote
The 65-inch LG C4 is the gaming-leaning large-screen option in this group, pairing OLED contrast with a stated 144Hz refresh rate, 0.1ms response time, and support for G-Sync, FreeSync Premium, and VRR. For compatible systems, those features can make fast camera movement feel smoother and reduce tearing; for films, Dolby Vision and Dolby Atmos keep the set versatile. Compared with the LG 65-inch B6, the C4 offers a higher stated refresh rate and a Magic Remote, while the B6 brings newer listed webOS AI features and a 120Hz panel. The C4’s A9 Gen7 processor is an older generation than the 2026 models in this roundup, and its higher refresh capability only helps when the source supports it. Buyers should also account for OLED care with static content and plan for secure installation of a large television.
Pros:- 144Hz refresh rate and 0.1ms response time target smooth, responsive gaming.
- G-Sync, FreeSync Premium, and VRR support compatible gaming hardware.
- Self-lit OLED pixels and Dolby Vision deliver strong contrast for movies and shows.
- Includes a Magic Remote and five years of webOS updates.
Cons:- High-refresh gaming benefits depend on compatible source hardware and content.
- A9 AI Processor Gen7 is an older listed generation than the 2026 B6 and C6 processors.
- Large OLED panels need care around persistent static images and require secure mounting.
Best for: Gamers with compatible consoles or PCs who want a 65-inch OLED, adaptive sync, and a refresh rate above 120Hz.
Not ideal for: Viewers whose sources do not take advantage of high refresh rates, or buyers who prioritize the newest listed processor and smart features over gaming specs.
- Screen size:65 inches
- Resolution:4K
- Processor:A9 AI Processor Gen7
- Refresh rate:144Hz
- HDR:Dolby Vision
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR, 0.1ms response time
- HDMI:4 HDMI 2.1 ports
- Smart platform:webOS; five years of updates
Our verdict“Choose the C4 over the B6 if 144Hz gaming and the Magic Remote outweigh having the newer listed processor and smart features.”
Samsung 55-Inch Class OLED S95F 4K Smart TV (2025 Model)
The Samsung S95F earns its place for buyers whose room lighting can undermine a glossy-screen viewing setup: its listed Glare-Free feature is the clearest differentiator against the LG C4, B6, and C6 options here. The 55-inch size also sits between the compact 48-inch C6 and the 65-inch LG models, offering a middle ground for mixed seating distances. Samsung’s NQ4 AI Gen3 processor handles 4K upscaling, while Motion Xcelerator and a stated 164Hz refresh rate target sports and gaming. Compared with the LG 65-inch C4, the S95F trades screen area and does not list the same specific G-Sync, FreeSync, and VRR support in the supplied specs. HDR is identified as HDR Pro, rather than Dolby Vision, so buyers who specifically want Dolby Vision should look at the LG choices. The high-refresh claim also depends on compatible connected hardware.
Pros:- Glare-Free feature is aimed at reducing reflections in brighter viewing spaces.
- NQ4 AI Gen3 processor supports AI picture and sound enhancement and 4K upscaling.
- Stated 164Hz refresh rate and Motion Xcelerator target smooth sports and gaming.
- 55-inch size offers a middle ground between 48-inch and 65-inch options.
Cons:- HDR is listed as HDR Pro; Dolby Vision is not specified in the supplied product data.
- At 55 inches, it offers less viewing area than the LG 65-inch B6 and C4.
- The high-refresh gaming capability depends on compatible connected hardware, and Vision AI features may need setup or updates.
Best for: Viewers with a bright living room who want a mid-size OLED and watch sports or play games on compatible hardware.
Not ideal for: Buyers who specifically require Dolby Vision, a 65-inch screen, or clearly listed G-Sync and FreeSync support.
- Screen size:55 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh rate:164Hz
- HDR:HDR Pro
- Motion technology:Motion Xcelerator
- Smart features:Samsung Vision AI, Alexa built-in
- Additional features:Glare-Free, 4K upscaling, Dolby Atmos
Our verdict“Choose the S95F if glare control and a 55-inch screen suit your room better than the larger LG alternatives, but pick an LG model if Dolby Vision is a priority.”

How We Picked
I ranked these TVs by how well their stated features match common Black Friday buying priorities: picture and processing features, available screen sizes, gaming capabilities where specified, smart-TV and audio features, and the practical value of choosing one model tier over another. I also looked at the distinctions visible in the supplied product names, including generation, series, and included bundle language. I did not treat a newer model year or a longer feature list as an automatic win; those details matter only when they serve a buyer’s room, devices, and viewing habits.
The ordering favors versatile choices first, then models aimed at more specific needs, such as premium positioning, compact rooms, or particular gaming and HDR features. Since no live Black Friday prices or deal terms are provided, I do not claim that any model is currently the cheapest or the strongest discount. I recommend comparing the final checkout cost, exact model number, and included items when offers appear, because those details can change which TV is the better buy.
| oled tv deals black friday | Display and resolution |
|---|---|
| Samsung 55-Inch OLED S85F Seri | OLED, 4K |
| LG 65-Inch OLED evo AI 4K C5 S | OLED evo, 4K UHD |
| Samsung 65-Inch S90H Series OL | OLED, 4K |
| Sony 48-Inch A90K BRAVIA XR 4K | OLED, 4K |
| LG 55-Inch Class OLED evo AI S | OLED, 4K |
| LG 65-Inch Class OLED evo G5 S | — |
| Samsung 55-Inch Class S90H Ser | OLED, 4K |
| LG 55-Inch Class OLED evo AI 4 | — |
| LG OLED65C5PUA 65" C5 OLED evo | — |
| Samsung 65‑Inch OLED S90F 4K S | — |
| LG 48-Inch OLED evo AI 4K C6 S | OLED, 4K |
| LG 65-Inch OLED AI 4K B6 Serie | — |
| LG 65-Inch Class OLED evo C4 S | — |
| Samsung 55-Inch Class OLED S95 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday listings can make similar OLED TVs look interchangeable, but the best choice depends on more than the sale label. I’d match the screen and model tier to your room first, then compare the features you will actually use and check the offer details before buying.
Choose screen size from viewing distance and room layout
A larger screen can make films and sports more absorbing, but it should still fit your viewing distance and furniture layout. Measure the space, including the stand footprint or wall-mount area, before comparing 55- and 65-inch listings. For a bedroom, desk setup, or narrow room, a 48-inch option such as the LG C6 or Sony A90K may be easier to place. Don’t buy a bigger screen solely because the listing appears to offer better value per inch; a set that overwhelms the room is a poor fit. Also check whether the product listing includes a stand and whether its placement suits your cabinet.
Compare model years and series names carefully
This lineup spans 2025 and 2026 models, alongside an older Sony A90K, so the year in the title is a useful starting point but not a complete buying rule. Compare the exact model number and the features relevant to you rather than assuming every newer generation is a major upgrade. Series names also indicate different positions within a brand’s range: a C-series, B-series, and G-series LG should not be treated as interchangeable. When two listings look similar, check the manufacturer’s specification page for the precise panel, ports, and supported formats. Black Friday search results often mix current and previous-generation stock, which can make model-number checking more useful than headline wording.
Prioritize gaming features around your actual setup
Refresh-rate claims matter most when your console or PC can send a compatible high-frame-rate signal. The supplied listing for the LG 48-inch C6 specifies 165Hz, while the Samsung S90F listing cites 144Hz; these details may appeal to PC gamers, but they do not make either set the right choice for every player. Check the TV’s input specifications and your device’s output support before paying extra for a headline rate. Also think about how many gaming devices you connect and whether you need the TV’s gaming tools or simply a good screen for occasional play. If you mostly watch films and broadcast TV, size, placement, and HDR format support may matter more to you.
Check HDR and audio compatibility before adding equipment
The product names show different format support: several LG models list Dolby Vision, while Samsung models highlight HDR features and Dolby Atmos on some listings. Match those formats to the services and devices you use, and remember that a streaming app’s catalog and settings affect what you can watch. Built-in audio features can be convenient, but a TV’s Dolby Atmos label does not guarantee the room-filling sound of a separate sound system. If you already own a soundbar or receiver, confirm that the TV’s connections and audio passthrough work with it. This check can prevent spending on features your existing setup cannot use.
Compare the full Black Friday offer, not just the headline
Because offers can vary by seller and change over time, compare the final checkout total and the conditions attached to each listing rather than relying on a deal badge. Check delivery, return terms, warranty coverage, and whether the product is sold directly by a retailer or through a marketplace seller. The LG C5 bundle listing deserves a contents check: confirm which accessories are included and whether they are useful to you. Verify the exact model number, screen size, and year before checkout, especially when several near-identical listings appear together. A clear return window is valuable if the TV arrives with damage or does not fit your room as expected.
Pay more only for features that change your decision
Premium lines can make sense when their specific picture, processing, design, or gaming features match a clear need, but a higher series name alone is not a reason to spend more. Consider whether the TV will be used in a bright room, mounted prominently, paired with gaming hardware, or watched mainly for streaming and films. If you cannot name the benefit you expect from stepping up, compare a mainstream choice such as the LG C5 with the higher-tier options before committing. A previous-generation model may also suit you if its features meet your needs and its offer is compelling, but verify that it still has the connections and format support you want. The best purchase is the one whose added features you will use, not the one with the longest specification list.
Frequently Asked Questions
Should I wait for Black Friday to buy an OLED TV?
Waiting can give you more offers to compare, but the best decision depends on your timing and the exact model you want. Set a preferred screen size and shortlist specific model numbers now so you can judge offers against a consistent baseline. Compare the final checkout total, return policy, warranty, and seller rather than reacting to a discount label. If a suitable TV is already available with terms you trust, waiting may not be worthwhile. If you can be flexible about generation or series, more listings may give you additional options during the sale period.
Is a 2026 OLED automatically a better buy than a 2025 model?
No; a newer model year is not enough on its own to decide between these TVs. The 2025 LG C5 and Samsung S90F or S95F listings may suit you better if their features match your needs and their offer terms are stronger. A 2026 C6, S90H, or B6 may appeal if its listed features or size better fit your setup. Compare exact model numbers, supported formats, ports, and gaming specifications instead of relying on the year alone. Also check whether the older model is still covered by the seller’s stated return and warranty terms.
Which of these TVs makes the most sense for a smaller room?
I’d begin with the 48-inch LG C6 or Sony A90K if a compact screen is the main need, then consider a 55-inch option if your viewing distance allows it. The LG C6 listing names newer gaming and processing features, while the A90K is an older Sony model, so compare their exact specifications and availability before choosing. A 55-inch set such as the Samsung S85F gives you another size option without moving to 65 inches. Measure the viewing distance and the stand or mount area first; room fit matters more than choosing a model from a particular brand. Avoid paying for a larger display that forces an uncomfortable layout.
Do I need a premium OLED if I mainly stream shows and movies?
Not necessarily. A mainstream model such as the LG C5 may offer a more balanced fit if you want a capable OLED without prioritizing a flagship series. Check that the TV supports the HDR formats used by your services and that your streaming device or app can deliver the content in the format you expect. Premium options such as the LG G5 or Samsung S95F make more sense when their specific features matter to your room or setup. If you mainly stream in a typical room, spending more may bring features you rarely use. Put your budget toward the screen size and capabilities you will notice most.
What should I verify when a Black Friday listing includes a bundle?
Check the full item list and confirm whether the bundle includes accessories you actually need, such as a mount, cable, or extended service plan. Compare the TV’s exact model number with the standard listing so you know you are comparing the same screen and generation. Read the seller, shipping, return, and warranty terms; bundle items can have separate conditions. The LG C5 bundle in this roundup should be compared with the standard C5 listings on those points, not assumed to be a different TV. If the extras are unwanted or the terms are unclear, a standard listing may be the simpler choice.
Conclusion
For most shoppers, I’d start with the LG C5 as the best overall because the lineup offers both 55- and 65-inch versions and a clear middle ground between basic and premium tiers. For best value, compare the LG C4 or LG B6 with the C5 and choose the one whose exact features and sale terms suit you; the best deal cannot be named without live offer details. For best premium, look at the LG G5 and Samsung S95F, then choose by the formats, design, and features that fit your setup. Beginners who want a straightforward shortlist can start with the 55-inch LG C5 and check its listing details before stepping up. For compact-room or gaming needs, compare the 48-inch LG C6 and Sony A90K for smaller spaces, or the LG C6 and Samsung S90F if the listed high refresh rates matter to your gaming hardware. My final advice is to verify the model number, screen size, offer terms, and included items before buying.
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