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Meta says its One Step Ahead anti-scam education campaign has reached more than 303 million people across 18 Asia-Pacific countries since launching in May 2026. The campaign was developed with more than 25 local safety organizations, government agencies and law enforcement bodies, and Meta says it will continue through 2026.
Meta says its One Step Ahead anti-scam education campaign has reached more than 303 million people in 18 Asia-Pacific countries since launching in May 2026. The company developed the effort with more than 25 local safety organizations, government agencies and law enforcement bodies to direct users toward account-protection tools and local scam-reporting resources.
Meta reported that campaign content on Facebook and Instagram generated more than 1.3 billion impressions and over 1.2 million link clicks. The company described the campaign as one of its largest online-safety education efforts in the region. These are figures reported by Meta; the announcement does not provide an independent assessment of whether the campaign reduced scam losses or improved account security.
The campaign promotes existing security and privacy features across Meta services. These include two-factor authentication, passkeys, Security Checkup and Privacy Checkup for account protection and privacy controls. For WhatsApp, the materials cover Linked Device Warning alerts and group privacy settings, which let users choose who can add them to groups.
A component called “Know Your Local Resources” directs people to organizations in their country for reporting and support. Meta says this part reached more than 27.4 million people across 14 markets. Partners named in the announcement include Australia’s Scamwatch, India’s National Cyber Crime Reporting Portal, the Singapore Police Force and New Zealand’s Netsafe, along with government and safety bodies elsewhere in the region.
Connecting Users With Local Scam Help
The campaign combines advice about account security tools with links to local organizations that can receive reports or provide support. That matters because people who encounter suspected scams may need both practical steps to protect an account and a clear route to seek help in their own country. Meta says partner organizations helped shape the effort and connect users to local resources.
The reported reach shows the scale of the distribution, but impressions and clicks do not establish that users changed their security settings, avoided scams or recovered money. The announcement provides no outcome data on scam reports, losses or account takeovers. Its figures therefore describe campaign exposure and engagement, rather than a measured reduction in harm.
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A Regional Campaign Since May
Meta introduced One Step Ahead in May 2026 as an education campaign for people across Asia-Pacific. The company says it was designed alongside more than 25 local partners and built around practical advice, steps people can act on, and information from sources they trust. It ran across Facebook and Instagram.
The partner list in Meta’s announcement spans public agencies, police bodies and civil-society organizations in markets including Australia, Bangladesh, Hong Kong, India, Indonesia, Japan, Kazakhstan, New Zealand, Pakistan, the Philippines, Singapore, Taiwan, Thailand and Uzbekistan. Meta also directs people to its Scam Protection Center for information about protecting their accounts.
““Keeping people safe takes more than technology alone – it also requires education.””
— Meta
Campaign Impact Still Unmeasured
Meta has not published data showing whether the campaign led to fewer scams, lower financial losses, fewer compromised accounts or increased use of the promoted security features. It also did not provide a breakdown of reach, impressions or clicks by country, platform or campaign material. The reported metrics are company figures, and the announcement does not describe an independent evaluation.
The announcement says more tools and locally tailored resources are planned, but does not specify which features or countries will be added or when. It also does not detail how campaign performance will be assessed beyond the reach and engagement figures already reported.
More Resources Planned Through 2026
Meta says One Step Ahead will continue throughout 2026, with new tools, locally tailored resources and additional partnerships planned across the region. The company has not announced specific rollout dates or named future partners. Users can consult Meta’s Scam Protection Center for its current account-safety guidance, while the campaign continues.
Key Questions
How many people has Meta’s campaign reached?
Meta says One Step Ahead reached more than 303 million people across 18 countries since it launched in May 2026.
What security tools does the campaign promote?
The campaign highlights two-factor authentication, passkeys, Security Checkup and Privacy Checkup, as well as WhatsApp’s Linked Device Warning and group privacy settings.
Which organizations are involved?
Meta says more than 25 local safety organizations, government agencies and law enforcement bodies helped develop the effort. Named partners include Scamwatch in Australia, Netsafe in New Zealand and the Singapore Police Force.
Has Meta shown that the campaign reduced scams?
The announcement reports reach, impressions and link clicks, but does not provide evidence that the campaign reduced scam incidents, financial losses or account compromises.
Will the campaign continue?
Meta says the campaign will continue throughout 2026, with additional tools, local resources and partnerships planned. Specific rollout dates have not been announced.
Source: rss
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